Guroo

The objective of this project was to pick an animal to represent a sport and create a brand based on that. My sport of choice was handball and after considering a few animals to represent the sport, I decided a kangaroo would be a prefect fit because it is an incredibly fast animal known for jumping instead of walking which both skills are essential when you are playing the game.

My brand concept was to create a premium
handball academy to educate and coach athletes
who are interested in becoming a professional
players.