No Excuses

The Office of Student Conduct & Academic Integrity at Langara College wanted to increase student knowledge of the range of behaviours that constitute sexual violence in-person and online. The objective of this group project was to design a social marketing campaign to inform, promote awareness and inspire action for the social problem in a multicultural society.

The concept behind our thought-provoking marketing campaign aimed to shed light on the impact of invalidating people's emotions. We chose to symbolize this through the intentional blurring of students' faces. By blurring their identities, we sought to visually communicate the erasure of their feelings and the detrimental consequences of creating excuses for sexual harassment. Our campaign aimed to ignite conversations and foster empathy, urging viewers to recognize the significance of validating others' emotions and preserving their sense of identity.

In a highly competitive group project, our team emerged as one of the winners, earning the opportunity to launch our impactful campaign in the college. As a proactive leader, I assumed the responsibility of guiding the team, delegating tasks, and ensuring seamless collaboration. I played a pivotal role in shaping the concept, drawing upon my creative instincts and actively contributing to its development.